ABOUT
Experience and expertise deliver results
At some point in the lifecycle of any organisation growth will become an issue.
You may simply 'hit the wall' and start stagnating. No matter what you do, you won't be able to get sales or profit beyond the point they've reached. You'll be stuck - investing more and more time and effort in new initiatives yet still be treading water. Alternatively, you may have been very successful as a start up but are now looking to scale. The tools, techniques and tech that got you where you are today may not be suitable to take you to the next stage.
Firespark is a boutique marketing consultancy which can help you unlock the growth you need.
Working alongside CEOs and CMOs, we deliver highly commercial marketing advice and ideas that leverage brand response and relationship marketing techniques to kick-start then sustain momentum. And with our low-overhead model, we do so at an affordable price with a proportion of our remuneration paid, reassuringly, on a results basis.
Whilst our focus is solely on delivering strong strategies and breakthrough big ideas, we can rely on a strong network of trusted partners to deliver creative, implementation and other more specialist services as required.
FOUNDER
Guy McConnell
Guy has over 30 years of experience working in marketing agencies.
He started his career at Black Cat - an integrated marketing agency based in Richmond. Joining a small team of 5, the agency enjoyed rapid growth - eventually comprising 120 people. Guy joined the board at 29 and was part of the management team that sold the agency to WPP.
In 2004, Guy founded the UK's first charity water brand - One - alongside 3 friends. The brand has gone on to raise £25m for clean water projects and permanently change the lives of over 4m people.
In 2005, Guy set up BURN with Julie Cheetham. The multi award-winning agency delivered acquisition and retention programmes for B2C and B2B brands across a diverse range of sectors. Clients included O2, British Gas, eBay, PayPal, HSBC and The British Heart Foundation. Julie and Guy sold BURN in 2020.
Guy set up Firespark in 2022.